Same powerhouse formula, lower price, new packaging.
In case you missed it, it’s been a busy few weeks for Deliverance 3-in-1 Repair Serum, our first-ever (and most-repurchased) formula. The price for the full size (30mL) went down from $69 to $62 and is now housed in a 100% aluminum canister. We also launched a 60mL jumbo size in the aluminum canister for anyone who can’t get enough Deliverance. It’s twice as large as the full size, but not twice the price ($89, $124 value).
New price, new size, new look. A lot has changed. But don’t worry, one thing is still the same: the formula. You can still expect the lightweight, melt-in-your-skin texture and clinically proven results: soothed skin and minimized appearance of redness, wrinkles, and dark spots.
So, you’re probably wondering: if the price for everything, from gas to groceries, is going up, how were we able to drop the price for Deliverance? The short answer: Economies of scale. Let us explain.
Econ 101: Economies of Scale
Quick economics lesson: all businesses have fixed costs. These are costs that stay the same regardless of how much product is produced. Think: rent, factory labor, tools. When you make fewer products, those fixed costs are spread out across fewer items. A higher production volume—a.k.a. creating more products—means that those same costs are spread out over more items, so the cost per item drops.
Here’s an example. Let’s say you want to make water bottles, and the fixed costs come out to $50,000. If you only make one water bottle, you would need to bake $50,000 into the price you sell it for. But if you make 50,000 water bottles, you would only need to recover $1 per water bottle to recoup your fixed costs.
Basically, making more products turns an expensive production process into a slightly less expensive one. This saves the business money and increases profits over time.
