Privacy policy
Last Updated: April 29, 2026
Thank you for taking the time to read our privacy policy (the “Privacy Policy”). At Cultskin Apothecary Inc. dba Dieux (“Dieux”, “we”, “our” or “us”), your privacy is of the utmost importance. This Privacy Policy sets out how we collect, use, process, store, and disclose your personal information on https://www.dieuxskin.mom/ (the “Website”), and in providing skincare and beauty products (collectively, the “Services”). By accessing and using our Website and Services you freely and expressly consent to the collection, use, processing, storage, and disclosure of your personal information as set out in this Privacy Policy.
1. WHEN WE COLLECT INFORMATION
2. PERSONAL INFORMATION WE COLLECT
3. HOW WE USE YOUR PERSONAL INFORMATION
4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
6. USE OF COOKIES AND TRACKING TECHNOLOGIES
10. NOTICE OF FINANCIAL INCENTIVE
13. CHANGES TO THIS PRIVACY POLICY
1. WHEN WE COLLECT INFORMATION
We may collect personal information that you provide when you:
- Visit our Website;
- Use our Services;
- Register and/or login through our Website;
- Sign up for our email newsletter, sign up for SMS communications, enter your email for promos/offers, or other communications;
- Participate in promotions, contests, or surveys;
- Interact on social media such as liking, commenting, or direct messaging our profiles;
- Use our web features such as when you access interactive tools, quizzes, or other digital features on our Website;
- Provide reviews or testimonials;
- Contact us.
2. PERSONAL INFORMATION WE COLLECT
Information you provide:
- Basic identifying information such as name, email address, phone number, and postal mailing address.
- Payment information such as credit and debit card numbers, and billing address.
- Usernames and passwords used in connection with application account creation.
- Order information such as your purchases, returns, exchanges, shipping address, and product preferences.
- Other preferences such as order history, marketing preferences, and reminder and notification preferences.
- Information from your inquiries into our Services, or how you otherwise indicate you may be interested in our Services.
- Any information shared when contacting customer service, including communications via email, chat, or phone.
- The personal data you provide when you enter contests or sweepstakes, or complete reviews, surveys, quizzes, or otherwise provide use with comments or feedback, which may include age or demographic information such as gender.
- User-generated content such as photos, reviews, testimonials, and other content you submit on our Website or through social media references.
- Information when you use our interactive chatbot, which may include providing your contact information.
- Our Website offers you the ability to interact with us by signing up for email or SMS communications, and other engagement opportunities.
- Contact information for friends or other people you would like us to contact.
Information we automatically collect:
- Metadata and analytics for your use of our Website and Services, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.
- We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with the Website and Services and to personalize your experience with our Website and Services. Learn more about our cookie use below.
Information from third parties:
- When you interact with our accounts on our community forums or through our brand or community forums on a social media platform, we may collect certain information that you or the platform make available to us such as Website metadata analytics (above), your social media account ID, your social media ‘likes’, click-throughs to our Website, or custom interactions.
We may also make inferences about you such as your interests that we believe are relevant to you and your household based on the information we have collected.
3. HOW WE USE YOUR PERSONAL INFORMATION
We use the personal information we collect for the following purposes:
- To provide and improve our Website and Services.
- To process payments securely.
- To provide you with our loyalty program.
- Assist you with product selection and replenishment.
- For customer support.
- To communicate with you, including via our newsletter, and SMS.
- For marketing or promotional purposes.
- For other business and legal purposes, such as to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.
- With your consent.
4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
We may disclose your information with your consent. We may also disclose your information with our corporate affiliates, as well as vendors or service providers who:
- Help us communicate with you. For example, we disclose your information to Shopify Inc. who hosts our Website.
- Manage and optimize our Website and Services.
- Help us deliver your orders and manage returns.
- Help us administer our text messaging marketing program. This may include disclosure of your personal information with messaging service provider, Attentive Mobile Inc. (“Attentive”). For the purposes of the messaging service, Attentive acts as our service provider and data processor of your information in accordance with this Privacy Policy, and Attentive’s applicable terms of service and privacy policy.
- Help us administer our loyalty and community program. This may include disclosure of your personal information with our loyalty and community management provider, TYB, Inc. The contents of disclosure will not be used for any other purpose than to support us, but are also subject to TYB, Inc.’s applicable terms of service and privacy policy.
- Help us administer our subscription service. This may include disclosure of your personal information with our subscription interface provider, Recurly, Inc. The contents of disclosure will not be used for any other purpose other than to support us, but are also subject to Recurly, Inc.’s applicable terms of service and privacy policy.
- Help us provide our chatbot. This may include disclosure of the communications with our chatbot provider, Gorgias Inc. The contents of the communications will not be used for any purpose other than to support us, but are also subject to Gorgias Inc.’s applicable terms of service and privacy policy.
- Provide marketing and advertising services (see ‘Use Of Cookies And Tracking Technologies’ for more information on your choices with these services).
In addition, we may disclose your personal information in order to:
- Protect the legal rights of our company, our employees, our agents, and our affiliates.
- Protect the safety and security of our customers.
- Detect and protect against fraud.
- In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet law enforcement requirements or a court order, subpoena, or other judicial, administrative, or investigative proceedings.
- We may disclose your personal information as part of a business transition. For example, we may disclose your personal information with prospective purchasers exclusively to evaluate the proposed transaction. You will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
We may disclose de-identified, aggregate, or anonymous information for any purpose. This means that the information we disclose does not identify specific individuals, nor is combined with other data to protect your privacy.
5. YOUR PRIVACY CHOICES
We provide you with the following privacy choices with our use of your personal information:
- Access the personal information we maintain about you.
- Delete the personal information we maintain about you. Please note we may be required by law to retain certain information in compliance with accounting, tax or other legal obligations.
- Correct inaccurate personal information we maintain about you
- Opt out of certain uses of your personal information, notably:
- Marketing Emails: To opt out of marketing e-mail communications, you may click the ‘unsubscribe’ link in the marketing emails.
- Marketing Text Messages: Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, QUIT, REVOKE, or OPT OUT. For additional information about the terms of messaging and rates, please review our Terms and Conditions.
- Tailored advertising using third-party cookies: Please refer to the ‘Use of Cookies and Tracking Technologies’ section below to learn how to opt out of targeted ads.
You can exercise these rights by contacting us at privacy@dieuxskin.mom.
6. USE OF COOKIES AND TRACKING TECHNOLOGIES
Like many companies, we use cookies and similar technologies (such as clear gifs, web beacons, tags, and similar technologies) to collect information about your browsing activities, your interactions with websites and our Website and Services, and to serve tailored ads and for the purposes described in this Privacy Policy. There are a number of ways to opt out of having your online activity and device data collected through these services, which we summarize below:
- Opting out of cookie use in our Cookie Preferences. You can opt out of cookies via our cookie preferences center.
- Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
- Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info for U.S. residents.
- With Each of Our Vendors Individually. The following advertising or marketing services partners offer opt-out features that let you opt-out of use of your information for interest-based advertising or profiling:
| Analytics or Messaging Cookies | |
|---|---|
| Google Analytics | Google Analytics Opt Out |
| Microsoft Clarity | Microsoft Clarity Privacy Policy |
| Wingify Software (dba VWO) | VWO Privacy Policy |
| Klaviyo | Klaviyo Privacy Policy |
| Amplitude | Amplitude Privacy Notice |
| Third Party Advertising Services | |
| Google Advertising Opt Out | |
| Meta | Meta Ads Preferences |
| Pinterest Ads Preferences | |
| TikTok | TikTok Personalized Ad Preferences |
Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
7. SECURITY
We maintain reasonable safeguards to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure. Choose an account password that is hard for others to guess and don’t reveal it to third parties. If you use a shared public computer, do not opt to have your login ID or password remembered and be sure to log out of your account when you finish.
8. RETENTION
We will retain your personal information only for as long as it is necessary for the purposes of fulfilling our Website and Services or otherwise as described in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
9. U.S. STATE-SPECIFIC NOTICE
Some U.S. states have enacted comprehensive privacy laws. The California Consumer Privacy Act, as amended by the California Privacy Rights Act or “CPRA” (collectively, the “CCPA”), the Virginia Consumer Data Protection Act (“VCDPA”), the Colorado Privacy Act (“CPA”), the Connecticut Data Privacy Act (“CTDPA”), the Utah Consumer Privacy Act (“UCPA”), the Oregon Consumer Privacy Act (“OCPA”), the Texas Data Privacy and Security Act (“TDPSA”), the Florida Digital Bill of Rights (“FDBR”), the Montana Consumer Data Privacy Act (“MTCDPA”), the Iowa Consumer Data Protection Act (“IADPA”), the Delaware Personal Data Privacy Act (“DEPDPA”), the Nebraska Data Privacy Act (“NEDPA”), the New Hampshire Privacy Act (“NHPA”), the New Jersey Data Privacy Act (“NJDPA”), the Tennessee Information Protection Act (“TNIPA”), the Minnesota Consumer Data Privacy Act (“MNCDPA”), the Maryland Online Data Privacy Act (“MDODPA”), the Indiana Consumer Data Protection Act (“INCDPA”), the Kentucky Consumer Data Protection Act (“KYCDPA”), and the Rhode Island Data Transparency and Privacy Protection Act (“RIDTPPA”) create additional privacy obligations for businesses and provide their residents with additional privacy rights.
Additional Privacy Rights:
In addition to the rights granted above, if you are a resident of the above states, you may have the right to:
- Opt out of the ‘sale’ or ‘share’ of your personal information for targeted advertising. We do not ‘sell’ or ‘share’ your personal information for monetary benefit. However, some third party cookies placed on our Website may be considered a ‘sale’ or ‘share’ under these privacy laws. You may opt out of such cookies as detailed in ‘Use Of Cookies and Tracking Technologies’ section (above).
- Sensitive personal information. We do not process sensitive information as defined by state privacy laws.
You can exercise these rights by contacting us at privacy@dieuxskin.mom.
Appeal:
If we deny your privacy request, you may appeal that decision by emailing us at privacy@dieuxskin.mom. We will respond to your appeal within a reasonable period of time and as required by law. If, after we have processed your appeal, you are still unsatisfied with our response, you have the right to file a complaint with your state attorney general.
Authorized Agent:
If you are an authorized agent submitting a request on behalf of another person, you must provide a copy of a lawful power of attorney or written authorization from the consumer (along with proof of your identity). If you make a request as an authorized agent, you will receive additional instructions. Depending on the type of request, we may contact you or the consumer on whose behalf you claim to act to verify your authorization.
Right to Non-Discrimination:
We do not discriminate against customers who exercise any of their rights described in our privacy policy.
Controller/Business Designation:
We operate as a Controller (and a ‘Business’ under CCPA) on behalf of our users.
10. NOTICE OF FINANCIAL INCENTIVE
We may offer new customers with discounts, special offers, and promotions like discounts in connection with you opting in to receive marketing emails, and offer our customers a loyalty program that provides certain perks, such as rewards and exclusive offers. We may also provide other programs, such as sweepstakes, contests, or other promotional campaigns. Because this may involve the collection of personal information and offering of certain benefits, they might be interpreted as a “financial incentive” program under California law or a “bona fide loyalty program” under Colorado law. Under California law, the value of your personal information to us is related to the discounted products, or other benefits that you obtain or that are provided, less the expense related to offering those products to these participants.
You may withdraw from participating in our subscription program or email marketing at any time by contacting us using the designated method set forth in the marketing emails that you receive or at privacy@dieuxskin.mom.
11. CHILDREN’S PRIVACY
We do not intentionally collect any personal information from children under the age of 13 (or 16 in California). If you are under the age of 13 (or 16 in California), please ask a parent or guardian for help in using our website or purchasing any products. If you believe we have obtained personal information associated with children under the age of 13 (or 16 in California), please contact us at privacy@dieuxskin.mom and we will delete it.
12. THIRD-PARTY LINKS
Our Website and Services may contain links to other websites or services. We do not exercise control over the information you provide, or is collected by these third party websites. We encourage you to read the privacy policies or statements of the other websites you visit.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time as we update or expand our Website and Services. If we make material changes, we will post the updated Privacy Policy on this page with a ‘Last Updated’ effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Website and Services.
14. CONTACT US
If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you can contact us by email at privacy@dieuxskin.mom or at:
Cultskin Apothecary Inc. dba Dieux
228 Park Avenue South, Suite 77597
New York, New York 10003-1502